About the Role

We’re looking for a Digital Executive - Email Marketing to design, build and optimise data-informed email programs across the RAS. In this 12-month fixed term position you will own the email lifecycle, from audience strategy and template/module development in HubSpot to automation, testing and performance reporting. Driving growth, engagement and retention for the Sydney Royal Easter Show and other RAS brand pillars. 

Key Responsibilities

• Build and execute personalised email campaigns and automated workflows in HubSpot; maintain a seasonal campaign calendar.
• Design and maintain responsive templates and custom modules to ensure on-brand and accessible communications.
• Segment and manage CRM audiences; improve data hygiene to increase deliverability and conversion.
• Run A/B tests and translate outcomes into clear recommendations and next steps.
• Support acquisition and re-engagement initiatives (email, SMS, push) across RAS business units; ensure content meets brand and campaign guidelines.
• Monitor privacy and compliance (e.g., Australian Privacy Principles, GDPR) and contribute insights to leadership and partners.
  
  

About You

• Self-starter who loves solving problems and testing to improve and innovate; calm under pressure and deadlines.
• Exceptionally organised, detail-driven and able to juggle multiple priorities.
• A clear, collaborative communicator who partners well with cross-functional teams and suppliers.
• Creative, data-informed thinker with a practical approach to getting things done.
  
  

Qualifications & Experience

Essential

• Tertiary qualification in Marketing (or related).
• 2–4 years in digital/email marketing with hands-on HubSpot experience (automation, CRM, segmentation).
• Experience building email templates/modules; have a strong grasp of deliverability, list management and best practice.
• Experience developing and maintaining customer segmentation - be able to apply engagement-based data to improve targeting and increase campaign performance
• Solid Microsoft Office skills; understanding of privacy and consent frameworks.

Desirable

• Familiarity with APIs/web technologies; experience with Hubl/HubDB.
• Project management experience and working with agency partners.
  
  

Hours & Flexibility

Core hours 08:30–17:00 with potential flexibility. Some evening/weekend work aligned to major events; additional hours as required by demand.

Why Join the RAS

Join a purpose-driven organisation with a 200+ year legacy supporting Australian agriculture. Your work will help bring the Sydney Royal Easter Show and other iconic programs to life – while building modern, measurable email programs that make real impact.
Benefits include: free onsite parking, event tickets, onsite café discount, wellness initiatives and professional development.

About the Royal Agricultural Society of NSW

Since 1822, the Royal Agricultural Society of NSW (RAS) has supported and celebrated Australian agriculture through the Sydney Royal Easter Show, Sydney Royal competitions, Sydney Showground, the RAS Foundation and the Australasian Animal Registry.
Our values: Respect | Ownership | Achievement | Honouring our Past | Embracing our Future

Diversity & Inclusion

We value diversity and welcome applicants from all backgrounds.

How to Apply

Click APPLY NOW and submit your resume